Octopus Energy wanted to go beyond their commitment to providing 100% renewable electricity and offsetting their emissions. But as we know, actions speak louder than words. So instead of making a performative statement, Octopus executed an ultra green eight-week campaign as one of their first campaigns as a sustainable energy provider. In doing so, they encouraged new generations of gardeners and conservationists to take action against climate change.
Route and branch approach.
When Precision began working with Octopus Energy. We would have never imagined that we would be storing 10,000 trees for eight weeks as part of a national sustainability campaign. However, as the partnership strengthened, the team at Precision began to understand the bark-ing madness of Octopus’ ideas (we’re allowed one tree pun, aren’t we?). Not only that, but the extent to which the Octopus team is dedicated to raising awareness of renewable energy and just how important it is in the fight against climate change, became very apparent.
Soon after the idea was conceived, 10,000 trees arrived at Precision. Not only were we tasked with the job of safely storing this mobile forest. There was also the logistical challenge of arranging six different tree bundles (depending on sensory or wet woodland habitats) to be despatched to 600 schools, charities and community organisations that had been nominated by Octopus Energy’s customers.
We were required to sort, store and, with a regular programme of monitoring and watering, keep the saplings alive for the eight-week campaign period, while we received regular data feeds of new requesters. We carefully selected a suitable courier to ensure a safe and reliable delivery. Plus, despatches were consolidated to reduce the environmental impact of distribution - all bases were covered.
