When esteemed academics move onto pastures new following graduation, they become your greatest advocates. Keeping in touch with your alumni is essential for several reasons: encouraging loyalty even after graduates have obtained a degree, circulating important University-related news, and requesting support for fundraising.
Finding a direct mail communication partner for a high-profile University alumni mailing is critical to the success of the campaign for several reasons:
- To guarantee the security of their graduates database in line with GDPR guidelines.
- Provide the most cost-effective direct mail postage costs.
- To ensure a timely delivery so that content remains relevant.
- Leave behind the smallest carbon footprint possible with a sustainable print and mailing solution.
As the world continues to evolve, and we find ourselves becoming more environmentally conscious, being able to communicate the right message in a sustainable way is fundamental.
Our sustainable solution
We provided the University of Cambridge with an eco-friendly alternative to package their CAM magazine, which is posted to their alumni three times per year, from our carbon neutral hub. Paper envelopes were not a realistic option for this campaign due to the thickness of the contents; in addition, the University was keen to use a clear mailing wrap. Therefore, Precision proposed the idea of a new potato starch mailing film to the University, offering a solution that would tick all the boxes – a compostable eco-mailing film that still retained transparency.
When King Edward VII’s name was given to a new variety of the humble potato, no one could have guessed - including this former royal student himself - that just over a century later, potato starch would play a part in his University’s sustainability strategy. Fast forward to the 21st century and the potato, or rather its waste, has provided an eco-friendly solution to help organisations chip away at their plastic footprint.
Being a carbon neutral business, it was critical for us to ensure that that this new eco-wrap fully decomposed within days. We filmed the process for visual proof, and it exceeded our expectations: full decomposition took place in under 10 days! Potato starch mailing film has now been adopted as our default material for wrapped sustainable direct mailing campaigns.
In addition to alumni mailings, Precision also specialises in the sustainable print and mail of faculty newsletters and student recruitment campaigns. The latter is essential in assuring potential enrollees of a University’s commitment to sustainability. In today’s social climate, a simple ‘sustainable practices’ memo displayed on a website homepage is not enough. When it comes to the environment, the public desire to see that an establishment is following through with its promises.
